niche

Van Helsing 2004 Movie Still Edit By Nicoleta

L’Artisan Parfumeur Voleur de Roses

If there ever were a perfect overlay of a freeze-frame of a movie superimposed over a fragrance, this would be it: the rose garden after the storm, the smell of wet earth, broken branches, ruffled petals, the heavy smell of night, old buildings, stone archways, merging into one dense and memorable fragrant scene. And let’s not forget Lucy, hauntingly beautiful in the most perfect red nightgown.

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Majda Bekkali

Majda Bekkali- Mon Nom est Rouge

Enter Mon Nom est Rouge: same as with Biggazzi’s images, you can freeze-frame this fragrance’s development at any second – and it’s still a picture-perfect example of a perfectly composed, bathed in the right kind of all-natural light, bright focus on the main player – intricate but never too much – artistic type of wizardry. And it punctuates, with red, the whole tender love affair between incense and spices.

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Uermi 3

UER MI

What would be the smell of something made by an A.I. algorithm, something truly and deeply artificial, no nostalgia, no stories, no gods, no sexuality, no baggage? The closest to that feeling of a non-descript blank canvas, white noise, wallpaper scent etc is – to me- Italian niche house UERMI (wear me).

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